From prioritising ‘self-care’ to the rise in cardiovascular diseases, the focus on health and wellness has seen a huge spike. So much so that the health and wellness coaching industry is expected to grow by nearly 8% to become a global $31.9 billion by 2032 from $15.2 billion today. A growing sense of urgency among consumers to adopt healthier lifestyles is resulting in the growth of nutritional products, fitness startups and apps, to name a few.
QNET and the wellness industry are also keen on developing newer products to cater to the needs created by novel situations. We often find ourselves vulnerable in various aspects of life. The stress of managing our lives during these tough times has made the adage ‘A sound mind in a sound body’ all the more significant.
The concept of ‘normal’ is evolving, and it is up to each of us to take every possible step to safeguard our health. The pandemic’s long-term effects on immunity are now acting as a wake-up call, reminding us to manage our health. Ignoring it is no longer an option if we want to live long and healthy lives.
How the Meaning of ‘Health’ Has Evolved Over Time
In 1948, the World Health Organisation (W.H.O) defined health as “a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity”. In stark contrast, a research firm recently defined health as ‘the ability of the human body to adapt to new threats and illnesses’.
Our knowledge of how our bodies function constantly alters our perception of wellness. As we understand the human body more profoundly, we are beginning to appreciate the subtle relationship between mental and physical health. For example, depression is triggered by poor gut health.
Today, well-being is all about becoming aware of ourselves and making smart choices in our everyday lives. Choices that help us live a more fulfilling life and achieve our fullest potential. Wellness is no longer just a state of being. It’s a dynamic process characterised by adapting ourselves to new situations and challenges. Wellness is about fighting new diseases and emerging stronger, individually and collectively.
At the heart of it all lies the wellness industry.
The Wellness Industry During the Current Times – Trends and Forecast
Various research institutions, government bodies, and other organisations have developed a wide range of studies over the past few months that project the wellness industry to play a crucial role in the coming years. As a result, they expect a huge demand for healthcare products. Here are some factors that support this premise:
1. Rise in probiotics and prebiotics:
One of the buzzwords that has gained prominence in recent times is “gut health”. Research has shown that a healthy gut can prevent disease, improve the immune system, and enhance brain health. The dairy and non-dairy industry has caught on to the trend by launching probiotic products that harness living strains of bacteria to boost good bacteria growth in the gut and prebiotic products that are plant fibres for good gut bacteria.
2. Building immunity – the new mantra of wellbeing:
Poor dietary habits, a sedentary lifestyle, and toxic elements in our diet all have a significant bearing on our immunity systems, and the effects are there for everyone to see. Whether it’s the age-old common cold or the more recent Coronavirus, a healthy immune system can go a long way in minimising the severity of infections. Unsurprisingly, scientists are betting on wellness products that aim to boost the immune system. Even governments are recommending steps that promote a more robust immune system as a part of their guidelines to fight the novel virus.
3. The vegan way:
The term ‘vegan’ was first coined in 1944 to describe any ‘non-dairy vegetarians’ which excluded all forms of animal products. In recent years, veganism is no longer just a fad diet. It has transformed into various plant-based food alternatives for long-term health benefits and as part of adopting healthier lifestyles. Vegan proponents have highlighted studies that show how vegan foods are rich in Vitamins A, C, and E, along with magnesium, potassium, and folate. The overall trend of boosting immunity has also found support from vegan products.
4. The new age of health wearables:
From smartwatches to continuous glucose monitors (CGMs) and bracelets, health wearables have skyrocketed in demand and supply in recent months. Consumers are now more conscious about tracking their health parameters, including heart rates, blood pressure, sleep patterns, and menstrual cycles, so much so that the Indian healthcare wearable market is expected to be valued at $1.26 billion by 2025.
5. The ‘self-care’ phenomenon:
The new generation is extremely conscious about all aspects of their healthcare. This is why, emphasis on overall ‘self-care’ has emerged as a major trend in recent times. This trend includes habits, products and services that help achieve the overall goal of well-being, both physical and mental. Focus has increased on general healthcare, personal hair, skin and beauty care, healthy food and beverages, the right exercise, adequate sleep, organic home remedies, and emotional and mental well-being.
QNET’s Role in the Wellness Industry
QNET’s Nutriplus range of healthcare products promotes overall well-being and fosters a healthy lifestyle among our patrons. From protein supplements specifically designed for kids to health supplements that manage diabetes and promote healthy bones among the elderly, there is a healthcare product for every need and all age groups. Here is a sneak peek at our Nutriplus range.
Maintaining a robust immune system has always been one of the most critical factors in maintaining a healthy body. The importance of developing strong immunity cannot be overstated with the recent advent of novel viruses such as SARS and Coronavirus. With Nutriplus ImmunHealth, you can be sure that you and your loved ones will be ready to ward off any threats that loom significant these days. A couple of these capsules every day is all you need.