Valued at a staggering $1.8 trillion, the global wellness market has seen its fair share of trends come and go, often lacking strong scientific backing. But in 2024, Indian consumers are demanding more. Today’s health-conscious consumers ask, “What does the science say?”
Drawing from McKinsey’s latest ‘Future of Wellness’ survey, we’ll be exploring key wellness trends that are shaping the health and wellness industry in 2024. The survey highlights a growing global focus on wellness, with the US market alone reaching an estimated $480 billion. Gen Z and millennial consumers in India and across the world are prioritising wellness in their daily lives – actively investing in their well-being across health, sleep, nutrition, fitness, appearance, and mindfulness.
Let’s take a look at how these trends are transforming the health and wellness industry and how QNET’s commitment to your holistic well-being plays its part.
Top Wellness Trends to Watch in India
Trend #1 – Health at Home
The pandemic’s influence continues to shape wellness trends and at-home health solutions are on the rise. There’s a surge in interest for convenient, self-administered test kits. We would all like to check our vitals, vitamin deficiencies and monitor cholesterol levels from the comfort of our home.
The Indian government is also trying to implement initiatives that make healthcare more accessible. However, similar to global concerns, ensuring test accuracy and addressing user hesitancy will be a significant hurdle to overcome.
Trend #2 – Clinically Proven Products
Labelling products as ‘natural’ and ‘organic’ is not going to cut it anymore. Indian consumers, like their global counterparts, are demanding scientific evidence to support their health choices. Recent controversies with MDH and Everest have created public outcries, demanding more stringent testing for products in India. Nearly half of UK and US consumers prioritise clinically proven ingredients. This trend is particularly strong in over-the-counter medications and supplements.
In India, where a blend of traditional and modern medicine thrives, there’s a growing interest in clinically-validated solutions that complement natural remedies. QNET is also committed to providing you with clinically proven products you can trust:
- Nutriplus Qafé Green Coffee uses Nutriose, an all-natural supplement that is clinically proven to reduce fat storage and increase fat-burning ability, supporting your weight management goals.
- NMR-Tested Nutriplus Monofloral Honey – Honey has been clinically proven to have cough-relieving effects, especially for for children.
- Nutriplus ImmunHealth is a powerful health supplement packed with clinically proven ingredients like Papaya Leaf Extract and Echinacea, along with essential minerals like Zinc and Magnesium.
Trend #3 – Doctor Recommendations
In light of recent events like misleading commercials from Bournvita coming to the public foray, there’s been a lot of mistrust with health and wellness brands in India. Consumers are often overwhelmed with health information that isn’t entirely accurate. This has led people to back to their doctors and trust their recommendations over what is marketed to them.
This trend aligns perfectly with QNET’s commitment to providing products that are backed by doctors, scientists and in-depth research.
QNET’s Nutriplus Natose Stevia, uses Stevia – a naturally sweet plant extract, as a sugar substitute. It is backed by research from KU Leuven University that talks about how stevia appears to stimulate a protein crucial for taste perception and insulin release after meals. While further research is needed to confirm its application in humans, stevia offers a great option for people looking to manage blood sugar levels.
Trend #4 – Conscious Consumption
The wellness industry has a responsibility to cater to the diverse needs of the Indian population. There’s a desire for wellness products that align with ethical and eco-friendly values. This resonates deeply with Indian consumers, who are increasingly aware of the impact their choices have on their health and the planet.
QNET India’s Green Legacy reflects the importance of responsible business practices to us. We strive to offer high-quality, ethically sourced products that are accessible to a wide range of consumers. The video gives an insight into our commitment to making genuine products for you.
Trend #5 – Gut Health
The human gut microbiome is a complex ecosystem teeming with trillions of good and bad bacteria that play a crucial role in digestion, immune function, and even mental health. It’s no wonder that gut health has become a top wellness priority worldwide.
Over 80% of consumers in China, the US, and the UK consider gut health important. This trend is evident in India as well, where consumers are increasingly seeking ways to support their gut health.
While probiotic supplements are popular globally, Indian consumers normally prefer traditional gut-friendly foods like yoghurt and fermented foods like buttermilk.
Nutriplus GutHealth is a health supplement formulated with five beneficial bacterial strains that helps maintain a healthy gut flora, promoting better nutrient absorption, digestion, and overall well-being.
Trend #6 – Good Quality Sleep
Despite knowing how important sleep is for our bodies and mind to function properly throughout the day, many of us still struggle to get those 7-8 hours of quality sleep in. This is especially true in India, where busy lifestyles and demanding schedules often come at the cost of sleep.
Consumers are investing in high quality mattresses, premium pillows and other products that help us relax and sleep better. There’s no magic solution to better sleep. Our diets, exercise habits, screen time before bed, stress levels, and sleep environment, everything plays its role in improving our sleep quality.
We need to work on creating a sleep-conducive environment, establishing calming bedtime routines, and use technology to track sleeping habits to optimise our sleep.
India’s deep-rooted traditions of self-care and natural remedies perfectly complement the trends in the wellness industry. By embracing these trends while staying true to its cultural heritage, India can pave the way for a future where well-being is a way of life.
QNET India is committed to creating a wellness lifestyle that empowers you on your wellness journey. Whether you’re seeking clinically-proven solutions or exploring natural remedies, we offer a variety of products and resources to support your holistic health goals on the QNET India estore.
