Sunday, October 1, 2023

How to get leads for your direct selling business

Being an entrepreneur, with your own direct selling business, can be a thrilling experience. But deciding to be your own boss is just the first step in this exciting journey. One of the most crucial steps of making your business successful is to get leads.

You can’t expect customers and prospects to just appear the moment you start your business. You need to look for them and reach out to the ones who need your products and services the most.

If you are confused about where to start from, don’t worry. At QNET India, we’ve identified the must-dos when it comes to generating new leads. These points will not only help in your search for new leads but also keep the process running for long-term success.

Know your target audience

A magnifying glass on a person as the right audience helps to get leads

Before looking for your customers, you need to know who they are. By targeting the wrong audience you’ll only end up wasting your time and effort. Knowing your audience well will also understand the best ways to reach them.  For example, you can reach out to your younger audiences on social media platforms, while for products made for the elderly population, you can look at face-to-face interaction.

Create a website

Illustration of people building a website which is integral to get leads

In today’s digital world, your direct selling business needs to have a digital footprint. If you want to have unlimited reach and connectivity, you need to build a website. You can build a blog-style website where you can write on topics related to your products. You can write product reviews or record about your journey as a direct seller—content that your audience will connect with. A website establishes credibility and gives you an edge over other direct sellers. The website can have proper call-to-action pages, like a sign-up page for getting information on the visitor. The website can also host all social media handles of your business for easy access.

Power up with social media

Illustration of a man and woman standing with a magnet that is attracting all social likes, crucial to get leads

Today, social media platforms like Facebook, YouTube, Instagram, and others, are a direct seller’s best friends. With a click of a button, you can now connect with thousands of people.

You can start with being part of various Facebook groups where you can connect with like-minded people and also find new leads. You can post on select Facebook groups and direct interested people to your website where they can find all information regarding your business. Make sure the posts are interesting, has visuals and tries to answer queries your audience might have. Similarly, you can promote your blogs on your social media handles and take prospects to your websites.

To attract new customers, you need to show them something unique and interesting along with something they need. When you are promoting your business across social media, always ask “Is it interesting enough? Will my audience be curious about it?” If they are intrigued, they will be willing to explore the opportunity.

You can also make use of online advertising like Facebook Ads or Instagram Ads. However, make sure you are following QNET’s Social Media Policy while doing so.

Use email marketing

Email marketing is another effective way to generate more leads, especially for your products. The way this works is, once you have directed your prospects to your website, you can ask them to sign-up for your email list. Once they do, they stay connected with you and you can share all the details regarding your products and services directly with them. A strong email list gives you direct access to a very niche audience that is interested in your products and services. So now you can highlight the unique features of QNET India’s wide-variety of lifestyle and wellness products to the right people. Talk about the benefits of Natose Stevia over sugar or why QNET’s air purifier is a must-have. Your email list will help you stay connected with your prospects and build a steady relationship with them. As your list grows, so do your chances of getting new leads.

Visit exhibitions and fairs

People at an exhibition which can be a good place to get leads

The very backbone of the direct selling industry, fairs are still one of the best places to build your network and meet new people. At the start of the year, make a list of all the fairs and exhibitions that you would like to visit. Make sure you attend most of them and interact with as many people as you can. Follow up post-event and make sure those leads are successfully converted.

Looking for leads is an ongoing process but you can make it easier if you follow these points. As a direct seller, always be aware of your surroundings so that you never miss the right opportunity to connect with a prospect.

Are you ready to get started?

Also Read

How to present a new business opportunity | QNET Knowledge series

Direct selling’s incredible growth story

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