Remember those days when a friend of your mother’s would come home with a bag of products that you’d never see in the shops? While they would discuss products, you’d pore over the booklets that had an amazing range of beauty, healthcare and lifestyle goodies. That was direct selling in its truest form — selling interesting products while creating lasting relationships.
India has been a forerunner in direct selling for over two decades now. India’s INR 98.5 billion direct selling industry is growing at a steady pace and a report by FICCI-KPMG predicts retail sales in direct selling will reach INR 645 billion by 2025.
In 2017, around 5 million Indians were involved in the direct selling industry either on a part-time basis or full-time, and this number only continues to rise. And rightfully so, as the industry offers a host of benefits that can help you build an enriching and fulfilling career.
Giving wings to your entrepreneurial dreams
One of the biggest advantages that direct selling offers is the freedom of working for yourself and being your own boss. While the traditional start-up route also has similar benefits, it usually requires high investment and the painstaking task of starting a business from scratch. Being an entrepreneur with a renowned direct selling company comes with the benefit of working within an established set-up. You get training support, business tools, mentoring and coaching, and the best part, the company takes care of your operational needs by delivering the products and paying commissions. All you have to do is focus on promoting the products and making the sale!
Level playing field
The great thing about direct selling is that it is gender neutral and provides an equal opportunity to everyone irrespective of their academic qualifications, business experience, or work history. Whether you are a fresh graduate looking for new opportunities, a housewife hoping to make a supplemental income, a retiree exploring options to utilise the new found free time, or even someone with a full-time job who wants to break away from the 9 to 5 routine, direct selling offers everyone the same opportunity.
Working at your own pace
A direct selling business offers the flexibility of working whenever you want, from wherever you want. It provides you the freedom to create your own success plan based on your goals and desires. You can take it up full-time or work only a few hours a week, along with a regular job, to earn an extra income.
Direct selling gives you the opportunity to decide the number of hours you want to dedicate based on your priorities and responsibilities. It goes without saying that there is no substitute for hard work!
Scale your earnings
In direct selling, there is no limitation to your earning capabilities. The more you put into it, the more you get out of it. Just like in any other business, you need to start with a clear goal, draw up a step-by-step plan to achieve it, and stay focussed on it. As the saying goes, there is no easy path to success. But a combination of hard work, smart planning, teamwork, and commitment can get you what you want.
If all you want is to take your family on a great vacation, then the effort you put towards achieving it would be different if you were saving up to buy a home. Your business can be what you want it to be, and getting there is entirely dependent on you.
Personal development is an integral component of most direct selling companies. The primary belief of the industry is that it is possible to change your life for the better. That’s why direct selling companies focus on each individual’s potential to tap into the power within to do more, to be more. The training programs provided by direct selling companies go beyond just product and business knowledge. They focus on a multitude of things such as public speaking, goal setting, financial planning, mentoring, and guidance through adversity and challenges. Ultimately, direct selling helps you become more than just a successful business professional. It helps you develop the personal skills necessary to enhance the quality of their lives.
QNet has been a part of the direct selling ecosystem for two decades and continues to play a strong part in driving the industry’s overall growth. So if you believe these benefits are what you seek in your professional journey, a direct selling business might just be the right choice for you.
Stay tuned for more interesting facts and figures of the direct selling industry and the exciting world of the entrepreneurial opportunity.